April 29th, 2009 by nichebusinessconsultant

Niche software solutions that track behavioural patterns in internet users are not new. As long ago as the start of the new century niche software solutions were used to predict and change the structure of the Philips site as social-demographic information became apparent from the user’s click history.

It might not be obvious, even to an information technology consultant, that niche software solutions have been in existence which can determine within a few clicks what the gender of the browser is and what their spending habits are likely to be. Niche market consulting solutions have been able., for some time, to dictate the products that should be placed on a certain page in order to promote business technology, consulting specialists at tactips.com have found.

Niche software solutions are in place that ensure that the best product advertisement is placed on a page dynamically in order to increase conversion rate and eventually, profitability. It has become common enough that the practice is now available to small business, consulting spokesman at tactips.com reports.

With software consultant opinion firmly behind the use of behavioural advertising the current legal challenges by the EC are more than a little worrying.